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From Insight to Action: Real-World AI Marketing Playbooks for Africa

Transform Your Marketing Strategy with AI-Powered Solutions Built for the African Market

Description:

AI and data are reshaping the future of marketing across the continent, and now is the time to move from theory to action. Join us for a high-impact session where leading experts share proven strategies, practical frameworks, and real-world examples of how African brands are leveraging AI to drive measurable results.

What You’ll Learn:

  • Actionable AI marketing playbooks tailored to African markets
  • How to implement data-driven campaigns that connect and convert
  • Case studies of successful AI-led marketing across Africa
  • Key metrics to track ROI and performance of AI campaigns

Our Speakers:

Maurice Igugu

Chief Marketing Officer, Sterling Bank
Maurice blends over 14 years of expertise in brand strategy, product innovation, digital transformation, and AI-led marketing. As a respected industry voice, he judges global campaigns at The WARC Awards 2025 and serves on the ADVAN board. His pioneering work includes Naya, an AI-powered chatbot transforming customer experiences in Nigerian banking, and numerous initiatives driving financial inclusion and localized digital innovation.

Ojeakhena Victor

CEO, Marketing Analytics Africa
Victor is a data-first marketing strategist and respected voice in the African martech space. With 10+ years leading digital growth initiatives and client success programs, he founded Marketing Analytics Africa to empower businesses through insight-driven marketing. Victor’s work bridges strategy, innovation, and measurable ROI, making him a key advocate for the next generation of AI-powered marketing.

Register Free Now

Marketing Analytics Africa

Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.

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