Description:
AI and data are reshaping the future of marketing across the continent, and now is the time to move from theory to action. Join us for a high-impact session where leading experts share proven strategies, practical frameworks, and real-world examples of how African brands are leveraging AI to drive measurable results.
What You’ll Learn:
- Actionable AI marketing playbooks tailored to African markets
- How to implement data-driven campaigns that connect and convert
- Case studies of successful AI-led marketing across Africa
- Key metrics to track ROI and performance of AI campaigns
Our Speakers:
Maurice Igugu
Chief Marketing Officer, Sterling Bank
Maurice blends over 14 years of expertise in brand strategy, product innovation, digital transformation, and AI-led marketing. As a respected industry voice, he judges global campaigns at The WARC Awards 2025 and serves on the ADVAN board. His pioneering work includes Naya, an AI-powered chatbot transforming customer experiences in Nigerian banking, and numerous initiatives driving financial inclusion and localized digital innovation.
Ojeakhena Victor
CEO, Marketing Analytics Africa
Victor is a data-first marketing strategist and respected voice in the African martech space. With 10+ years leading digital growth initiatives and client success programs, he founded Marketing Analytics Africa to empower businesses through insight-driven marketing. Victor’s work bridges strategy, innovation, and measurable ROI, making him a key advocate for the next generation of AI-powered marketing.
