Due to how chaotic mornings can be, especially in this part of the world, millions of people around the world tend to skip the most important meal of the day, breakfast.
To emphasise the value of breakfast in a compelling way, without coming across as preachy, and really influence behaviour, Nestlé came up with the Nestlé Breakfast Patrol, a creative and humorous campaign that makes breakfast education memorable, interesting, and practical. The campaign turns a public health message into entertainment by establishing a fictitious enforcement unit that “fines” citizens for breakfast-related infractions, such as skipping meals or moving too slowly while fatigued.
Through their humorous skits, fictitious fines, and outrageous police activities, the Breakfast police disarm the guilt that is frequently connected to unhealthy eating habits and substitute it with relatability, humour, and obvious product solutions.
Credits
Advertising Agency: GREY Mauritius
Brand: Nestlé
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