While some brands are bombarding viewers with sentimental Valentine’s Day campaigns, and at a time when everyone is expected to be loving and caring toward one another, in this campaign, Hypo Bleach takes a bold and unexpected route with “DON’T SHOW LOVE”. The animated commercial flips the typical Valentine’s Day narrative on its head, using a playful yet thought-provoking concept to deliver an essential hygiene message.
Hypo leverages contradiction as a hook, a psychological technique that instantly grabs the attention of the audience.
This professional campaign was published in February, 2025. It was created for the brand: Hypo Bleach, by ad agency: Noah’s Ark Creative.
Credits
Advertising Agency: Noah’s Ark, Nigeria
Client: Hypo Homecare Products
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