Insprational

"Content is king, but engagement is queen, and the lady rules the house," proclaimed Mari Smith, one of social media's early pioneers. But in Lagos,...

As Africa’s digital economy continues to accelerate, immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) are beginning to reshape the way consumers discover,...

In recent years, Africa's influencer marketing landscape has significantly transformed.  Brands are increasingly shifting their focus from traditional celebrity endorsements to collaborations with micro-influencers; individuals...

AI-powered chatbots are no longer just a futuristic trend—they are rapidly becoming a cornerstone of modern customer engagement strategies worldwide, and Africa is no exception....

In today’s hyper-competitive landscape, winning consumer attention isn’t just about flashy ads or catchy slogans. It’s about understanding the human brain—and influencing decisions before they...

Forget flashy ads and towering billboards—African brands are rewriting the playbook on customer engagement. In Accra, a QR code on a coffee cup launches a...

Flutterwave, one of Africa’s most prominent fintech companies, is leading the transformation of digital payments across the continent. Through strategic use of data-driven insights, robust...

Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce Conference (AMTEC). Scheduled for Saturday,...

Imagine being able to see tomorrow’s business challenges today — and being ready before they even arrive. In Africa’s rapidly shifting economy, where digital adoption...

Africa is currently at a pivotal point where data-driven decisions distinguish market leaders from those who are falling behind. The continent is not short of...