Who are the digital natives shaping Africa’s markets? What role do they play in influencing consumer trends? And most importantly, how do African brands effectively market to them?
In this February edition of our Marketing Masterclass, we will explore these critical questions with expert insights from top industry leaders. This session will uncover strategies for brands looking to connect with Gen Z and Alpha consumers, the digital-first generations transforming how businesses operate.
What You’ll Gain from This Webinar
- Deep Understanding of Digital Natives: Learn who Gen Z and Alpha consumers are, their behaviors, and what drives their purchasing decisions.
- Effective Engagement Strategies: Discover the best marketing approaches to connect with these highly digital and socially conscious audiences.
- Industry Insights from Experts: Gain practical knowledge from top marketing leaders who have successfully built digital-first campaigns in Africa.
Meet the Speakers
Chukwudi Uketui –Commercial Director, Eskimi West & Central Africa
With over 16 years of experience in telecommunications and digital marketing, Chukwudi Uketui is a seasoned expert in customer acquisition, telemarketing, direct sales, and mobile content marketing. His background in network infrastructure deployment, managed services, and relationship management makes him a valuable resource in understanding how brands can leverage data and technology to engage with Africa’s digital consumers.
Oladayo Adeniyi – Digital Marketing Expert & Global Talent
Oladayo Adeniyi is a results-driven digital marketing strategist with a proven track record in customer acquisition, revenue growth, and brand visibility. He has expertise in SEO, SEM, PPC (Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads), app marketing, lifecycle marketing, and paid media strategies, generating over £8.3M in revenue. Beyond corporate success, he is passionate about mentorship and has trained aspiring marketers through Work Without Walls Academy, Udacity, Utiva, and Rome Business School. Recognized as a Top 25 Digital Marketing Strategist by Tech Economy and a 35 Under 35 Digital Marketing Professional by Brand Communicator, Oladayo brings a wealth of knowledge on how brands can stay ahead in the digital space.
Victor Ojeakhena – CEO, Marketing Analytics Africa (Convener)
Victor Ojeakhena is a visionary marketing leader with over 10 years of experience in driving business growth through innovative marketing campaigns and digital transformation initiatives. As the founder of Marketing Analytics Africa, he has helped brands maximize ROI through data-driven marketing strategies and consumer insights. Victor is dedicated to equipping African businesses with the knowledge and tools needed to thrive in an ever-evolving digital landscape.
Register for the Webinar
Don’t miss out on this opportunity to learn from the best. Registration is free and open to all marketers eager to sharpen their skills for 2025.
Date: 20th February 2025
⏰ Time: 12:00 pm – 1:00 pm
Location: Online
Visit www.marketinganalytics.africa to register and secure your spot.
Join us as we explore the future of marketing in Africa and discover how to turn global trends into localized success.
