Tag: African brands

At first glance, the headline figures for startup funding in Africa in the first half (H1) of 2026 suggest a story of remarkable, almost defiant resilience. After a bruising couple of years defined by a brutal global "venture winter," the ...

Interswitch stands as one of Africa's most consequential fintech success stories, a company that transformed how millions of Africans access, transfer, and manage money. Founded in 2002 by Mitchell Elegbe in Nigeria, Interswitch has evolved from a payment switching infrastructure ...

Last year, a young Nairobi-based software engineer refused to buy from a fast-fashion retailer because the brand wouldn't disclose its labour practices. That same week, a small family business in Lagos pivoted to selling refurbished goods instead of new imports. ...

For years, social media has become a cornerstone of brand-consumer relationships. Yet many marketing leaders still rely on global benchmarks that fail to capture the unique behaviours of Nigerian audiences. That gap is now closing. The Nigerian Social Media Benchmarks ...

From loadshedding-driven ultra-high-temperature (UHT) loyalty to private-label defection, the forces rewriting consumer behaviour in South Africa's dairy market are more complex than any single brand strategy can encompass. In an average South African household, milk is not considered a purchase. ...

Walk into any branch of Equity Bank in Nairobi, GTBank in Lagos, or Standard Bank in Johannesburg, and within seconds, before a single word is spoken, you know exactly where you are, who works there, and whether you feel comfortable ...

Most African Brands Are Watching Their Competitors And Still Losing to Them Here is an uncomfortable truth: the brands doing the most competitor monitoring in Africa are not always the ones winning market share. Walk into any marketing meeting in ...

What if I told you that most content calendars are little more than digital junk drawers? They are what I love to call “a collection of good ideas" and "trending topics" scheduled to fill a void. In our current market, ...

Every year, as March arrives, something predictable happens across African brand accounts. Profile pictures gain a purple tint. Carousels feature headlines such as 'Celebrating the Women Who Inspire Us.' Some brands go further with campaigns, hashtags, panels, etc. By March ...

Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. Marketing teams across Lagos, Nairobi, Cape Town, and Cairo are delivering hyper-personalised experiences that would make Silicon Valley giants envious. ...