How African Marketers Are Winning the $1 Billion AI Revolution
Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. ...
Tag: African Consumer Behaviour
Zimbabwe’s Own Lager by Zambezi Lager
https://youtu.be/ImkEltuLUi8 Zambezi Lager’s TV spot isn’t just an ad, it’s a cultural manifesto in 30 seconds. By anchoring the ...
Nedbank’s #GetMoneyFit
https://youtu.be/RfGPIa1CjEI Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not ...
WATCH US by Showmax
https://youtu.be/kKV6fuP2Yac Watch Us by Showmax campaign leans heavily into each character's personal story and cultural context. It doesn’t feel ...
Moments To Enjoy by Star Radler
https://youtu.be/fh0zmqEoir0 In Nigeria, mealtime goes beyond food; it’s about taste, friendship, connection, and an endless refreshment. While many naturally reach ...
How to Use Customer Data to Build Strong Brand Loyalty
In today’s competitive market, brand loyalty is more than just a customer repeatedly purchasing your product—it’s about creating a strong ...
ANIMALS ON THE ROAD
Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common ...
The Role of Data Analytics in Predicting African Consumer Behaviour
In the modern age of information, data is more than just numbers, it is the lifeblood of informed decision-making. For ...
Amstel Malta: SLEEK IS MORE
https://youtu.be/66OiX_kcE1s To mark its three decades of excellence, Amstel Malta introduces its bold new "Sleek Is More" campaign, showcasing a ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.