Tag: African Marketing

Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common scenario is a driver calling another driver an animal, and if you have driven in Lagos, chances are you have ...

Marketing Analytics Africa is excited to present the Marketing Masterclass: 2025 Marketing Trends – How to Stay Ahead as an African Marketer. This exclusive online webinar will guide marketers on leveraging global innovations to create successful regional campaigns. This masterclass ...

As we move into 2025, African markets are undergoing a rapid transformation fueled by youthful demographics, technological innovations, and shifting consumer behaviours. For businesses looking to thrive, staying ahead of these changes is essential. Below, we explore the key marketing trends ...

Socials Media Growth in Africa Africa is experiencing rapid growth in social media usage, fueled by increasing internet penetration, affordable smartphones, and the expansion of mobile networks. As of the latest data available in 2022, according to Statista, Africa’s social ...