As we move into 2025, African markets are undergoing a rapid transformation fueled by youthful demographics, technological innovations, and shifting consumer behaviours. For businesses looking to thrive, staying ahead of these changes is essential. Below, we explore the key marketing trends ...
Socials Media Growth in Africa Africa is experiencing rapid growth in social media usage, fueled by increasing internet penetration, affordable smartphones, and the expansion of mobile networks. As of the latest data available in 2022, according to Statista, Africa’s social ...
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