Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. Marketing teams across Lagos, Nairobi, Cape Town, and Cairo are delivering hyper-personalised experiences that would make Silicon Valley giants envious. ...
The African marketing landscape is undergoing a remarkable transformation. During our recent webinar, Lanre Basamta, CEO/Co-founder of Optimus AI Labs, shared compelling insights into how forward-thinking brands are leveraging data and AI to achieve measurable results across the continent. The ...
Imagine being able to see tomorrow’s business challenges today — and being ready before they even arrive. In Africa’s rapidly shifting economy, where digital adoption is rewriting the rules of competition, the businesses that predict customer needs, market shifts, and ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.