Nedbank’s #GetMoneyFit
https://youtu.be/RfGPIa1CjEI Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not ...
Tag: brand engagement
The Voice of the Ocean
https://youtu.be/YL7kZsg3Mq4 To celebrate the World Oceans Day, the Government of Cabo Verde, through the Ministry of the Environment, carried out ...
KFC Nigeria: Democracy Day
This KFC’s Democracy Day campaign brilliantly merges civic pride with consumer psychology and we think it stands out as an ...
Influencer Marketing: The Shift from Celebrity to Micro-Influencers in Africa
In recent years, Africa's influencer marketing landscape has significantly transformed. Brands are increasingly shifting their focus from traditional celebrity endorsements ...
Beyond Billboards: Creative Ways African Brands Are Engaging Customers
Forget flashy ads and towering billboards—African brands are rewriting the playbook on customer engagement. In Accra, a QR code on ...
Storytelling for African Brands: Connecting with Younger Audiences
In a rapidly evolving market, capturing the attention and loyalty of younger audiences has never been more critical for business ...
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