KFC Nigeria: Democracy Day
This KFC’s Democracy Day campaign brilliantly merges civic pride with consumer psychology and we think it stands out as an ...
Tag: consumer behavior
Influencer Marketing: The Shift from Celebrity to Micro-Influencers in Africa
In recent years, Africa's influencer marketing landscape has significantly transformed. Brands are increasingly shifting their focus from traditional celebrity endorsements ...
The Power of Neuromarketing: How African Businesses Can Influence Consumer Decision
In today’s hyper-competitive landscape, winning consumer attention isn’t just about flashy ads or catchy slogans. It’s about understanding the human ...
Innovative Approaches to Marketing in Rural Africa: Unlocking Growth for FMCGs
In the vast, vibrant landscapes of rural Africa, millions of potential consumers remain underserved—not because they lack demand, but because ...
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