In a continent where consumers are more connected than ever but also more cautious about how their personal information is handled, transparency in data use has become the marketing world’s new frontier. The rules of engagement have shifted: success is ...
https://youtu.be/RfGPIa1CjEI Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not just managed but 'trained' like a champion. Why does this ad stand out for us? By adopting the energy of ...
Forget flashy ads and towering billboards—African brands are rewriting the playbook on customer engagement. In Accra, a QR code on a coffee cup launches a virtual journey to the Ethiopian highlands. In Nairobi, shoppers upcycle old clothes into runway-ready pieces. ...
Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce Conference (AMTEC). Scheduled for Saturday, May 24, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos, AMTEC 2025 ...
In a small shop in Nairobi, a woman purchases groceries with a simple scan of her mobile phone. Two thousand kilometers away in Lagos, a farmer receives real-time updates on market prices and weather patterns through a basic smartphone. Meanwhile, ...
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