How to Build a Transparent Data Strategy That Converts
In a continent where consumers are more connected than ever but also more cautious about how their personal information is ...
Tag: Customer Experience
Nedbank’s #GetMoneyFit
https://youtu.be/RfGPIa1CjEI Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not ...
Beyond Billboards: Creative Ways African Brands Are Engaging Customers
Forget flashy ads and towering billboards—African brands are rewriting the playbook on customer engagement. In Accra, a QR code on ...
AMTEC 2025: Empowering Africa’s Marketing Future Through Data, Technology & Collaboration
Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce ...
The Impact of Smart Technologies on Customer Experience in Africa
In a small shop in Nairobi, a woman purchases groceries with a simple scan of her mobile phone. Two thousand ...
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