Tag: Customer Experience

Last year, a young Nairobi-based software engineer refused to buy from a fast-fashion retailer because the brand wouldn't disclose its labour practices. That same week, a small family business in Lagos pivoted to selling refurbished goods instead of new imports. ...

From loadshedding-driven ultra-high-temperature (UHT) loyalty to private-label defection, the forces rewriting consumer behaviour in South Africa's dairy market are more complex than any single brand strategy can encompass. In an average South African household, milk is not considered a purchase. ...

In a continent where consumers are more connected than ever but also more cautious about how their personal information is handled, transparency in data use has become the marketing world’s new frontier. The rules of engagement have shifted: success is ...

https://youtu.be/RfGPIa1CjEI   Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not just managed but 'trained' like a champion. Why does this ad stand out for us? By adopting the energy of ...

Forget flashy ads and towering billboards—African brands are rewriting the playbook on customer engagement. In Accra, a QR code on a coffee cup launches a virtual journey to the Ethiopian highlands. In Nairobi, shoppers upcycle old clothes into runway-ready pieces. ...

Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce Conference (AMTEC). Scheduled for Saturday, May 24, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos, AMTEC 2025 ...

In a small shop in Nairobi, a woman purchases groceries with a simple scan of her mobile phone. Two thousand kilometers away in Lagos, a farmer receives real-time updates on market prices and weather patterns through a basic smartphone. Meanwhile, ...