How to Build a Transparent Data Strategy That Converts
In a continent where consumers are more connected than ever but also more cautious about how their personal information is ...
Tag: Digital Transformation
FIND YOUR MOOD by Spotify
https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your ...
How Data and AI are Transforming Marketing Across Africa: Insights from Industry Leaders
The African marketing landscape is undergoing a remarkable transformation. During our recent webinar, Lanre Basamta, CEO/Co-founder of Optimus AI Labs, ...
How AI-Powered Chatbots Are Transforming Customer Engagement in Africa
AI-powered chatbots are no longer just a futuristic trend—they are rapidly becoming a cornerstone of modern customer engagement strategies worldwide, ...
AMTEC 2025: Empowering Africa’s Marketing Future Through Data, Technology & Collaboration
Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce ...
How to Use Customer Data to Build Strong Brand Loyalty
In today’s competitive market, brand loyalty is more than just a customer repeatedly purchasing your product—it’s about creating a strong ...
Future-Proof Marketing: Preparing African Brands for Technological Disruption
The African business landscape is evolving at an unprecedented pace. From AI-driven analytics to blockchain-powered transactions, technological advancements are reshaping ...
ANIMALS ON THE ROAD
Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common ...
Building Resilience: Strategies for African Businesses in a Shifting Economy
Sub-Saharan Africa’s economic trajectory has been shaped by significant challenges, including overreliance on volatile commodity prices, governance issues, and slow ...
Case Study: Digital Transformation of a Nigerian Retailer – Jumia’s Journey
Digital transformation is rapidly reshaping the retail landscape in Africa, and Nigeria is at the forefront of this revolution. With ...
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