Tag: Digital Transformation

In a continent where consumers are more connected than ever but also more cautious about how their personal information is handled, transparency in data use has become the marketing world’s new frontier. The rules of engagement have shifted: success is ...

https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your mood is down? You find it with 3Spotify. Set in the vibrant city of Lagos, this simple yet effective film ...

The African marketing landscape is undergoing a remarkable transformation. During our recent webinar, Lanre Basamta, CEO/Co-founder of Optimus AI Labs, shared compelling insights into how forward-thinking brands are leveraging data and AI to achieve measurable results across the continent. The ...

AI-powered chatbots are no longer just a futuristic trend—they are rapidly becoming a cornerstone of modern customer engagement strategies worldwide, and Africa is no exception. Globally, the chatbot market is projected to grow from $15.57 billion in 2025 to $46.64 ...

Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce Conference (AMTEC). Scheduled for Saturday, May 24, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos, AMTEC 2025 ...

https://youtu.be/-kRSRjKCBVs   Leadway Assurance continues to win more hearts with its "No Looseguard" campaign. No Looseguard, from Nigerian streets, means “don’t slack,” “stay sharp,” “don’t dull.” It’s everyday wisdom, the kind you hear in bus stops, markets, and group chats. ...

In today’s competitive market, brand loyalty is more than just a customer repeatedly purchasing your product—it’s about creating a strong relationship that they choose your brand over all others, even in the face of cheaper or more convenient alternatives. The ...

The African business landscape is evolving at an unprecedented pace. From AI-driven analytics to blockchain-powered transactions, technological advancements are reshaping the way brands connect with consumers. Yet, many African businesses, especially small and medium-sized enterprises (SMEs), struggle to keep up. ...

https://youtu.be/YG21tOF4xSM   Glenfiddich, the world’s most awarded single malt Scotch whisky, culminates its acclaimed Challengers Club film series with a powerful new instalment that closes the loop on its global narrative: the profound relationship between water, craftsmanship, and community. Shot ...

Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common scenario is a driver calling another driver an animal, and if you have driven in Lagos, chances are you have ...