This KFC’s Democracy Day campaign brilliantly merges civic pride with consumer psychology and we think it stands out as an example of cultural marketing done right. The campaign features the key message: "freedom of choice." By presenting options like a ...
In the past decade, the way businesses market to their customers has undergone a massive transformation, thanks largely to the rise of mobile technology. This shift is especially evident in Africa, where mobile phones have become more than just communication ...
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