Nedbank’s #GetMoneyFit
https://youtu.be/RfGPIa1CjEI Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not ...
Tag: influencer marketing
The Impact of the Creator Economy on African Marketing Strategies
"Content is king, but engagement is queen, and the lady rules the house," proclaimed Mari Smith, one of social media's ...
Influencer Marketing: The Shift from Celebrity to Micro-Influencers in Africa
In recent years, Africa's influencer marketing landscape has significantly transformed. Brands are increasingly shifting their focus from traditional celebrity endorsements ...
Storytelling for African Brands: Connecting with Younger Audiences
In a rapidly evolving market, capturing the attention and loyalty of younger audiences has never been more critical for business ...
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