Tag: insights

https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your mood is down? You find it with 3Spotify. Set in the vibrant city of Lagos, this simple yet effective film ...

Africa is a dynamic, fast-growing region brimming with opportunities for businesses eager to expand. With its booming population, rising middle class, and increasing demand for goods and services, the continent holds immense promise. Yet, for all its potential, the logistics ...

Africa is rapidly emerging as one of the world’s most dynamic consumer markets. With a population exceeding 1.4 billion across 54 countries, the continent’s unique and diverse consumer behaviour is drawing increasing attention from global businesses. Since 2010, consumer expenditure ...

In Africa's rapidly changing business environment, data-driven marketing is becoming essential for the growth of small and medium enterprises (SMEs). With limited resources and intense competition, African SMEs are recognizing the value of using data to streamline operations, enhance customer ...

Introduction In today’s highly competitive business environment, leveraging data has become crucial for success. In Africa, where businesses are navigating complex market dynamics, a data-driven marketing strategy can provide significant advantages. From understanding consumer behaviour to improving campaign efficiency, data ...

In today's fast-paced business landscape, African enterprises must improve performance to stay competitive. With the digital economy in Africa projected to reach $180 billion by 2025, leveraging data-driven insights is crucial for success. Here are seven vital marketing metrics that ...

In the fast-changing digital world of today, having access to data is crucial for successful marketing. However, African businesses have frequently encountered challenges in obtaining targeted and actionable data insights that are customized for their specific markets. Marketing Analytics Africa ...