Beyond Vanity Metrics: The KPIs African CMOs Should Actually Track
From Lagos to Johannesburg, where African CMOs are discovering that the measurement frameworks built for mature Western markets often mislead ...
Tag: Marketing ROI
How Data and AI are Transforming Marketing Across Africa: Insights from Industry Leaders
The African marketing landscape is undergoing a remarkable transformation. During our recent webinar, Lanre Basamta, CEO/Co-founder of Optimus AI Labs, ...
The Power of First-Party Data: A Guide for African Marketers
In today’s rapidly evolving digital landscape, data has become the lifeblood of effective marketing strategies. For African businesses, particularly those ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.