Tag: Predictive Analytics

While marketing executives across Africa debate whether AI is ready for their markets, forward-thinking brands are already using it to ...

Imagine being able to see tomorrow’s business challenges today — and being ready before they even arrive. In Africa’s rapidly ...

In today’s competitive market, brand loyalty is more than just a customer repeatedly purchasing your product—it’s about creating a strong ...

In a small shop in Nairobi, a woman purchases groceries with a simple scan of her mobile phone. Two thousand ...