Unpacking the Buying Habits of African Consumers
Africa is rapidly emerging as one of the world’s most dynamic consumer markets. With a population exceeding 1.4 billion across ...
Tag: SME
Why Data-Driven Marketing Matters
In Africa's rapidly changing business environment, data-driven marketing is becoming essential for the growth of small and medium enterprises (SMEs). ...
The Importance of Data-Driven Marketing for SMEs
Imagine, for a moment, a small tailoring business in Lagos. Let’s call it Ayo’s Couture. For years, Ayo had run ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.