Africa is rapidly emerging as one of the world’s most dynamic consumer markets. With a population exceeding 1.4 billion across 54 countries, the continent’s unique and diverse consumer behaviour is drawing increasing attention from global businesses. Since 2010, consumer expenditure ...
In Africa's rapidly changing business environment, data-driven marketing is becoming essential for the growth of small and medium enterprises (SMEs). With limited resources and intense competition, African SMEs are recognizing the value of using data to streamline operations, enhance customer ...
Imagine, for a moment, a small tailoring business in Lagos. Let’s call it Ayo’s Couture. For years, Ayo had run her shop the traditional way—word of mouth, a few loyal customers, and the occasional flier distributed in the local market. ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.