Building Resilience: Strategies for African Businesses in a Shifting Economy
Sub-Saharan Africa’s economic trajectory has been shaped by significant challenges, including overreliance on volatile commodity prices, governance issues, and slow ...
Tag: SME Growth Strategies
Attributing Marketing Impact: Unlocking the Power of Marketing Analytics for African SMEs
Nigeria has over 600,000 small-scale retailers, mostly food stores, and these account for 97% of the Nigerian retail sector’s annual ...
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