Digital

This KFC’s Democracy Day campaign brilliantly merges civic pride with consumer psychology and we think it stands out as an example of cultural marketing done right. The campaign features the key message: "freedom of choice." By presenting options like a ballot, the ad triggers decision-making urgency and subtly upsells by...

https://youtu.be/fh0zmqEoir0 In Nigeria, mealtime goes beyond food; it’s about taste, friendship, connection, and an endless refreshment. While many naturally reach for water or soft drinks, Star Radler spotted a unique opportunity: to own the mealtime occasion. With its perfect blend of beer and zesty fruit flavour at just 2% alcohol,...

https://youtu.be/-kRSRjKCBVs   Leadway Assurance continues to win more hearts with its "No Looseguard" campaign. No Looseguard, from Nigerian streets, means “don’t slack,” “stay sharp,” “don’t dull.” It’s everyday wisdom, the kind you hear in bus stops, markets, and group chats. Leadway took this familiar phrase and plugged it right into...

https://youtu.be/FlxDOXk_LtI ‘Cycle Breakers’ is a campaign dedicated to ensuring that both teenagers and parents are fully equipped to curb period stigma. The campaign builds on insights from questions and interactions received through its Lil-Lets Talk crowd-based platform to help facilitate conversations, reduce stigma, and broaden representation around menstruation. For over...

https://youtu.be/YG21tOF4xSM   Glenfiddich, the world’s most awarded single malt Scotch whisky, culminates its acclaimed Challengers Club film series with a powerful new instalment that closes the loop on its global narrative: the profound relationship between water, craftsmanship, and community. Shot in Matatiele, Eastern Cape, the film transcends traditional advertising by...

https://youtu.be/8A-a9eLu5VQWhile some brands are bombarding viewers with sentimental Valentine’s Day campaigns, and at a time when everyone is expected to be loving and caring toward one another, in this campaign, Hypo Bleach takes a bold and unexpected route with "DON’T SHOW LOVE". The animated commercial flips the typical Valentine’s Day...

Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common scenario is a driver calling another driver an animal, and if you have driven in Lagos, chances are you have either been called an animal or hurled the same insult...

https://youtu.be/66OiX_kcE1s To mark its three decades of excellence, Amstel Malta introduces its bold new "Sleek Is More" campaign, showcasing a taller, refined can that embodies the brand’s premium legacy. More than just a sleek design, it’s a statement: true sophistication blends style with substance. The same rich, premium malt taste...

https://youtu.be/wY-GXpSJ9fI https://youtu.be/bSZT5wn4--E https://youtu.be/daoyvenXtC0 Due to how chaotic mornings can be, especially in this part of the world, millions of people around the world tend to skip the most important meal of the day, breakfast. To emphasise the value of breakfast in a compelling way, without coming across as preachy, and...

Those of us who grew up in this part of the world can relate to the little white lies our mothers sold to us just to keep us healthy. To celebrate mothers, Medplus Pharmacy gave us 'Mama Our First Health Expert' for Mother's Day. It reminds us that a mother's...