7 Essential Marketing Metrics for African Businesses
In today's fast-paced business landscape, African enterprises must improve performance to stay competitive. With the digital economy in Africa projected to reach $180 billion by...
The Importance of Data-Driven Marketing for SMEs
Imagine, for a moment, a small tailoring business in Lagos. Let’s call it Ayo’s Couture. For years, Ayo had run her shop the traditional way—word...
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