Picture this: It’s 6 AM in Lagos, and a local football team scored a dramatic victory. Within minutes, a Nigerian fintech company has already launched a celebratory campaign with custom visuals, localised messaging in three languages, and targeted ads running ...
In our recent webinar, Lanre Basamta, CEO and Co-founder of Optimus AI Labs, outlined how artificial intelligence and data analytics are revolutionising marketing strategies across the African continent. His insights reveal a complex landscape where unprecedented opportunities coexist with significant ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.