How Data and AI Are Transforming Marketing Across Africa
In our recent webinar, Lanre Basamta, CEO and Co-founder of Optimus AI Labs, outlined how artificial intelligence and data analytics ...
Tag: Data-Driven Marketing
How Data and AI are Transforming Marketing Across Africa: Insights from Industry Leaders
The African marketing landscape is undergoing a remarkable transformation. During our recent webinar, Lanre Basamta, CEO/Co-founder of Optimus AI Labs, ...
The Voice of the Ocean
https://youtu.be/YL7kZsg3Mq4 To celebrate the World Oceans Day, the Government of Cabo Verde, through the Ministry of the Environment, carried out ...
How Augmented Reality (AR) and Virtual Reality (VR) Are Changing the African Shopping Experience
As Africa’s digital economy continues to accelerate, immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) are beginning to ...
The Power of Neuromarketing: How African Businesses Can Influence Consumer Decision
In today’s hyper-competitive landscape, winning consumer attention isn’t just about flashy ads or catchy slogans. It’s about understanding the human ...
Case Study: How Flutterwave Uses Data-Driven Insights to Scale Digital Payments Across Africa
Flutterwave, one of Africa’s most prominent fintech companies, is leading the transformation of digital payments across the continent. Through strategic ...
AMTEC 2025: Empowering Africa’s Marketing Future Through Data, Technology & Collaboration
Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce ...
The Power of First-Party Data: A Guide for African Marketers
In today’s rapidly evolving digital landscape, data has become the lifeblood of effective marketing strategies. For African businesses, particularly those ...
How to Use Customer Data to Build Strong Brand Loyalty
In today’s competitive market, brand loyalty is more than just a customer repeatedly purchasing your product—it’s about creating a strong ...
Future-Proof Marketing: Preparing African Brands for Technological Disruption
The African business landscape is evolving at an unprecedented pace. From AI-driven analytics to blockchain-powered transactions, technological advancements are reshaping ...
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