Tag: Data-Driven Marketing

https://youtu.be/-kRSRjKCBVs   Leadway Assurance continues to win more hearts with its "No Looseguard" campaign. No Looseguard, from Nigerian streets, means “don’t slack,” “stay sharp,” “don’t dull.” It’s everyday wisdom, the kind you hear in bus stops, markets, and group chats. ...

In today’s rapidly evolving digital landscape, data has become the lifeblood of effective marketing strategies. For African businesses, particularly those navigating fragmented digital ecosystems and varying levels of consumer trust, mastering the collection and utilisation of first-party data is not ...

In today’s competitive market, brand loyalty is more than just a customer repeatedly purchasing your product—it’s about creating a strong relationship that they choose your brand over all others, even in the face of cheaper or more convenient alternatives. The ...

The African business landscape is evolving at an unprecedented pace. From AI-driven analytics to blockchain-powered transactions, technological advancements are reshaping the way brands connect with consumers. Yet, many African businesses, especially small and medium-sized enterprises (SMEs), struggle to keep up. ...

https://youtu.be/YG21tOF4xSM   Glenfiddich, the world’s most awarded single malt Scotch whisky, culminates its acclaimed Challengers Club film series with a powerful new instalment that closes the loop on its global narrative: the profound relationship between water, craftsmanship, and community. Shot ...

Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common scenario is a driver calling another driver an animal, and if you have driven in Lagos, chances are you have ...

Artificial Intelligence (AI) is no longer a futuristic concept; it is shaping industries worldwide, and marketing is no exception. Globally, AI is driving personalization, efficiency, and scalability in marketing strategies. In Africa, where markets are highly diverse and consumer behaviour ...

https://youtu.be/66OiX_kcE1s To mark its three decades of excellence, Amstel Malta introduces its bold new "Sleek Is More" campaign, showcasing a taller, refined can that embodies the brand’s premium legacy. More than just a sleek design, it’s a statement: true sophistication ...

Africa is a dynamic, fast-growing region brimming with opportunities for businesses eager to expand. With its booming population, rising middle class, and increasing demand for goods and services, the continent holds immense promise. Yet, for all its potential, the logistics ...

Nigeria has over 600,000 small-scale retailers, mostly food stores, and these account for 97% of the Nigerian retail sector’s annual revenues, with large retail outlets earning only 3% of revenues. The same trend is evident in South Africa, where small ...