How AI Will Revolutionize African Marketing in 2025 and Beyond
Artificial Intelligence (AI) is no longer a futuristic concept; it is shaping industries worldwide, and marketing is no exception. Globally, ...
Tag: Data-Driven Marketing
Amstel Malta: SLEEK IS MORE
https://youtu.be/66OiX_kcE1s To mark its three decades of excellence, Amstel Malta introduces its bold new "Sleek Is More" campaign, showcasing a ...
Optimizing Logistics and Distribution Channels in African Markets
Africa is a dynamic, fast-growing region brimming with opportunities for businesses eager to expand. With its booming population, rising middle ...
Attributing Marketing Impact: Unlocking the Power of Marketing Analytics for African SMEs
Nigeria has over 600,000 small-scale retailers, mostly food stores, and these account for 97% of the Nigerian retail sector’s annual ...
Why Data-Driven Marketing Matters
In Africa's rapidly changing business environment, data-driven marketing is becoming essential for the growth of small and medium enterprises (SMEs). ...
7 Essential Marketing Metrics for African Businesses
In today's fast-paced business landscape, African enterprises must improve performance to stay competitive. With the digital economy in Africa projected ...
The Importance of Data-Driven Marketing for SMEs
Imagine, for a moment, a small tailoring business in Lagos. Let’s call it Ayo’s Couture. For years, Ayo had run ...
Introducing MAA: Empowering African Businesses with Data-Driven Marketing
In the fast-changing digital world of today, having access to data is crucial for successful marketing. However, African businesses have ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.