Beyond Vanity Metrics: The KPIs African CMOs Should Actually Track
From Lagos to Johannesburg, where African CMOs are discovering that the measurement frameworks built for mature Western markets often mislead ...
Tag: Digital Marketing Africa
Real-Time Marketing with AI: How African Brands Are Responding Faster
Picture this: It’s 6 AM in Lagos, and a local football team scored a dramatic victory. Within minutes, a Nigerian ...
The Impact of the Creator Economy on African Marketing Strategies
"Content is king, but engagement is queen, and the lady rules the house," proclaimed Mari Smith, one of social media's ...
Leadway Assurance’s “No Looseguard” (Householder Edition)
https://youtu.be/-kRSRjKCBVs Leadway Assurance continues to win more hearts with its "No Looseguard" campaign. No Looseguard, from Nigerian streets, means ...
The Power of First-Party Data: A Guide for African Marketers
In today’s rapidly evolving digital landscape, data has become the lifeblood of effective marketing strategies. For African businesses, particularly those ...
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