How Data and AI Are Transforming Marketing Across Africa
In our recent webinar, Lanre Basamta, CEO and Co-founder of Optimus AI Labs, outlined how artificial intelligence and data analytics ...
Tag: Digital Transformation Africa
The Impact of the Creator Economy on African Marketing Strategies
"Content is king, but engagement is queen, and the lady rules the house," proclaimed Mari Smith, one of social media's ...
How Predictive Analytics Can Help African Businesses Stay Ahead of Trends
Imagine being able to see tomorrow’s business challenges today — and being ready before they even arrive. In Africa’s rapidly ...
How AI Will Revolutionize African Marketing in 2025 and Beyond
Artificial Intelligence (AI) is no longer a futuristic concept; it is shaping industries worldwide, and marketing is no exception. Globally, ...
The Rise of Mobile-First Marketing in Africa: A Game Changer for African Businesses
In the past decade, the way businesses market to their customers has undergone a massive transformation, thanks largely to the ...
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