How Data and AI Are Transforming Marketing Across Africa
In our recent webinar, Lanre Basamta, CEO and Co-founder of Optimus AI Labs, outlined how artificial intelligence and data analytics ...
Tag: Future of Marketing
Marketing to Gen Z and Alpha: The Future of African Consumer Demographics
Africa is at a demographic turning point, with Generation Z (born 1997–2012) and Generation Alpha (born 2013–2025) emerging as the ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.