Tag: Marketing Strategy

Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. Marketing teams across Lagos, Nairobi, Cape Town, and Cairo are delivering hyper-personalised experiences that would make Silicon Valley giants envious. ...

https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your mood is down? You find it with 3Spotify. Set in the vibrant city of Lagos, this simple yet effective film ...

"Content is king, but engagement is queen, and the lady rules the house," proclaimed Mari Smith, one of social media's early pioneers. But in Lagos, Nairobi, and Cape Town, a new generation of creators is proving that authenticity is the ...

https://youtu.be/fh0zmqEoir0 In Nigeria, mealtime goes beyond food; it’s about taste, friendship, connection, and an endless refreshment. While many naturally reach for water or soft drinks, Star Radler spotted a unique opportunity: to own the mealtime occasion. With its perfect blend ...

Forget flashy ads and towering billboards—African brands are rewriting the playbook on customer engagement. In Accra, a QR code on a coffee cup launches a virtual journey to the Ethiopian highlands. In Nairobi, shoppers upcycle old clothes into runway-ready pieces. ...

In today’s competitive market, brand loyalty is more than just a customer repeatedly purchasing your product—it’s about creating a strong relationship that they choose your brand over all others, even in the face of cheaper or more convenient alternatives. The ...

As we step into 2025, businesses across Africa and beyond are gearing up for a year of growth and transformation. But the key to success lies in one crucial question: Do you have clear marketing goals? Setting well-defined goals isn’t ...

Africa is a dynamic, fast-growing region brimming with opportunities for businesses eager to expand. With its booming population, rising middle class, and increasing demand for goods and services, the continent holds immense promise. Yet, for all its potential, the logistics ...

Introduction In today’s highly competitive business environment, leveraging data has become crucial for success. In Africa, where businesses are navigating complex market dynamics, a data-driven marketing strategy can provide significant advantages. From understanding consumer behaviour to improving campaign efficiency, data ...