Tag: Social Media Trends

Every year, marketing teams across Africa sit down to set their annual goals. And every year, a version of the same conversation plays out in boardrooms, strategy off-sites, and budget meetings. We hear things like, “Let's grow our social following ...

Every year, as March arrives, something predictable happens across African brand accounts. Profile pictures gain a purple tint. Carousels feature headlines such as 'Celebrating the Women Who Inspire Us.' Some brands go further with campaigns, hashtags, panels, etc. By March ...

https://youtu.be/YL7kZsg3Mq4 To celebrate the World Oceans Day, the Government of Cabo Verde, through the Ministry of the Environment, carried out an awareness initiative aimed at the younger generations. In this heartfelt campaign, Cabo Verde’s Ministry of the Environment didn’t just ...

Social media has transformed how businesses connect with their audiences, especially in Africa, where digital adoption is rapidly growing. But in a fast-moving digital world, it’s not just the big trends that matter—micro-trends play an equally powerful role in shaping ...

Africa is at a demographic turning point, with Generation Z (born 1997–2012) and Generation Alpha (born 2013–2025) emerging as the continent’s most powerful consumer segments. With over 60% of Africa’s population under 25, these young generations are not just shaping ...

Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common scenario is a driver calling another driver an animal, and if you have driven in Lagos, chances are you have ...