Insights

In today’s digital-first economy, earning consumer trust has never been more critical for businesses. But developing this trust goes beyond simply providing top-notch products or...

As digital adoption accelerates across Africa, businesses have a unique opportunity to create impactful customer experiences that foster loyalty and growth. Today’s African consumers expect...

Nigeria has over 600,000 small-scale retailers, mostly food stores, and these account for 97% of the Nigerian retail sector’s annual revenues, with large retail outlets...

In the bustling, data-rich landscape of today’s business world, the companies that truly excel are the ones that focus on measuring what truly matters. For...

Africa is a continent of immense diversity. It is home to over 1.4 billion people, speaking more than 2,000 languages, and spanning 54 countries with...

Africa is rapidly emerging as one of the world’s most dynamic consumer markets. With a population exceeding 1.4 billion across 54 countries, the continent’s unique...

In Africa's rapidly changing business environment, data-driven marketing is becoming essential for the growth of small and medium enterprises (SMEs). With limited resources and intense...

Introduction In today’s highly competitive business environment, leveraging data has become crucial for success. In Africa, where businesses are navigating complex market dynamics, a data-driven...

In today's fast-paced business landscape, African enterprises must improve performance to stay competitive. With the digital economy in Africa projected to reach $180 billion by...

Imagine, for a moment, a small tailoring business in Lagos. Let’s call it Ayo’s Couture. For years, Ayo had run her shop the traditional way—word...