‘Cycle Breakers’ is a campaign dedicated to ensuring that both teenagers and parents are fully equipped to curb period stigma.
The campaign builds on insights from questions and interactions received through its Lil-Lets Talk crowd-based platform to help facilitate conversations, reduce stigma, and broaden representation around menstruation.
For over 70 years, Lil-Lets has maintained its truth about being a brand for everyone beyond just selling products and has gone as far as ensuring that this information reaches young girls at their fingertips to make informed choices.
Credits
Advertising Agency: Retroviral, JHB, South Africa
Brand: Lil-Lets
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