Tag: advertisement

A billion-dollar valuation, a Nigerian exit and a shift towards autonomous mobility reveal a bigger question about growth, market resilience and the economics of building businesses in Africa. On 8 October 2026, less than three months after it announced a ...

Imagine launching a high-quality product. You have hired a talented team, secured strong distribution channels, and backed your launch with a solid marketing budget. Yet, month after month, sales data reveals a frustrating reality: prospective customers consistently choose your primary ...

At first glance, the headline figures for startup funding in Africa in the first half (H1) of 2026 suggest a story of remarkable, almost defiant resilience. After a bruising couple of years defined by a brutal global "venture winter," the ...

The Data, Wellness, and Localisation Strategies Winning Today’s FMCG Landscape The consumer packaged goods landscape has experienced a profound shift in market dynamics. For consecutive quarters, global fast-moving consumer goods (FMCG) growth was artificially inflated by price increases, a defensive ...

Interswitch stands as one of Africa's most consequential fintech success stories, a company that transformed how millions of Africans access, transfer, and manage money. Founded in 2002 by Mitchell Elegbe in Nigeria, Interswitch has evolved from a payment switching infrastructure ...

In the first half of 2026, Kenya occupied a uniquely compelling position in Africa’s economic story. As one of the continent’s most digitally advanced, demographically young, and consumer-driven economies, Kenya is a laboratory for brand building unlike any other. From ...

Walk into any branch of Equity Bank in Nairobi, GTBank in Lagos, or Standard Bank in Johannesburg, and within seconds, before a single word is spoken, you know exactly where you are, who works there, and whether you feel comfortable ...

How do your customers find you for the first time? It sounds like a simple question. Yet, for most African marketing teams, it is one of the least well-answered questions in their entire intelligence stack. Brand discovery is inconsistently tracked, ...

Every year, marketing teams across Africa sit down to set their annual goals. And every year, a version of the same conversation plays out in boardrooms, strategy off-sites, and budget meetings. We hear things like, “Let's grow our social following ...

https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your mood is down? You find it with 3Spotify. Set in the vibrant city of Lagos, this simple yet effective film ...