Tag: African Business Growth

Africa can add millions of passengers, build shiny new terminals, and sign high-profile bilateral treaties, and still fail to capture the economic value of its own skyway expansion. The standard media narrative focuses heavily on national flag carriers: fleet additions, ...

Every evening at dusk, a tightly choreographed sequence unfolds above the Horn of Africa. Dozens of wide-body jets, emblazoned with green, yellow, and red tailfins, descend in rapid succession toward Bole International Airport in Addis Ababa. Inside the terminal, tens ...

At first glance, the headline figures for startup funding in Africa in the first half (H1) of 2026 suggest a story of remarkable, almost defiant resilience. After a bruising couple of years defined by a brutal global "venture winter," the ...

The Data, Wellness, and Localisation Strategies Winning Today’s FMCG Landscape The consumer packaged goods landscape has experienced a profound shift in market dynamics. For consecutive quarters, global fast-moving consumer goods (FMCG) growth was artificially inflated by price increases, a defensive ...

In the first half of 2026, Kenya occupied a uniquely compelling position in Africa’s economic story. As one of the continent’s most digitally advanced, demographically young, and consumer-driven economies, Kenya is a laboratory for brand building unlike any other. From ...

Last year, a young Nairobi-based software engineer refused to buy from a fast-fashion retailer because the brand wouldn't disclose its labour practices. That same week, a small family business in Lagos pivoted to selling refurbished goods instead of new imports. ...

From loadshedding-driven ultra-high-temperature (UHT) loyalty to private-label defection, the forces rewriting consumer behaviour in South Africa's dairy market are more complex than any single brand strategy can encompass. In an average South African household, milk is not considered a purchase. ...

Walk into any branch of Equity Bank in Nairobi, GTBank in Lagos, or Standard Bank in Johannesburg, and within seconds, before a single word is spoken, you know exactly where you are, who works there, and whether you feel comfortable ...

Most African Brands Are Watching Their Competitors And Still Losing to Them Here is an uncomfortable truth: the brands doing the most competitor monitoring in Africa are not always the ones winning market share. Walk into any marketing meeting in ...

Every year, marketing teams across Africa sit down to set their annual goals. And every year, a version of the same conversation plays out in boardrooms, strategy off-sites, and budget meetings. We hear things like, “Let's grow our social following ...