Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce Conference (AMTEC). Scheduled for Saturday, May 24, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos, AMTEC 2025 is poised to bring together Africa’s most influential marketing leaders, technology innovators, and business executives for a day of insights, inspiration, and high-impact connections.
Conference Theme: Marketing in the New Economy
This year’s theme, “Marketing in the New Economy: Data-Driven Success in Challenging Times,” underscores the urgent need for brands and marketers across the continent to adopt resilient, data-centric strategies. As Africa’s business environment rapidly evolves, AMTEC 2025 will spotlight how marketers can future-proof their organisations by combining human insight with technological advancement.
A Premier Lineup of Speakers
The conference will feature thought-provoking sessions and panel discussions led by some of the most respected voices in marketing and business, including:
- Maurice Igugu – Chief Marketing Officer, Sterling Bank
- Oluwaponmile Alabi – Marketing Manager, Indomie
- Tomisin Adetola – Head of Marketing, Colgate Nigeria
- Feyi Olubodun – Managing Partner, Open Square Africa
- Akintayo Akinseloyin – Marketing Lead, BWPC Future Core, Unilever
- Kehinde Ogundare – Country Manager, Zoho Corporation Nigeria
- Chinwe Bode-Akinwande – Head, Sponsorship and Event, First Bank of Nigeria
These leaders, alongside other distinguished speakers from across the ecosystem, will share practical insights, proven strategies, and future-forward ideas on branding, data-driven decision-making, customer experience, and marketing innovation tailored for African businesses.
Strategic Brand Partnerships
AMTEC 2025 has attracted strong industry support from leading brands that share in our mission to drive marketing transformation in Africa. Confirmed partners include Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, and Legit.ng, Cybertron, The Industry Newspaper and Accret Experience, among others. Their collaboration reflects the conference’s growing influence and trust as a catalyst for innovation and strategic partnerships.
What to Expect
AMTEC 2025 will deliver:
- Cutting-edge insights on marketing innovation, analytics, and consumer behaviour
- Real-world case studies on digital transformation and customer engagement
- Actionable strategies for driving business growth in uncertain times
- High-level networking opportunities with senior marketers, tech providers, founders, and investors
Whether you’re a CMO, growth strategist, brand manager, entrepreneur, marketer or policymaker, AMTEC 2025 is your must-attend event for staying competitive in the digital economy.
Registration is free and open to professionals across Africa and beyond.
Join the movement to shape the future of marketing in Africa.
Register today at www.amtec.africa
For sponsorship and media inquiries, please contact:
Oluwakemi – +234 802 424 6123
Josephine – +234 913 272 2844
Email: event@marketinganalytics.africa
