Anyone who has driven on Lagos roads would tell you how reckless most Lagos drivers can be. The most common scenario is a driver calling another driver an animal, and if you have driven in Lagos, chances are you have either been called an animal or hurled the same insult yourself.
AIESEC Nigeria flipped the script by taking this popular name-calling and turned it into a campaign against reckless driving and promote safer driving. Using Illustration and humour, the brand inspires a more thoughtful, responsible approach to driving, and because Lagos drivers love bumper stickers, it created Animals on Wheels stickers with QR codes leading to a gamified driving experience.
Credits
Advertising Agency:Â X3M Ideas, Nigeria
Brand:Â AIESEC Nigeria
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