Tag: African Marketing

From Lagos to Johannesburg, where African CMOs are discovering that the measurement frameworks built for mature Western markets often mislead rather than illuminate in African contexts. While global CMOs rely on standardised KPIs developed in stable economies, African markets demand ...

In a continent where consumers are more connected than ever but also more cautious about how their personal information is handled, transparency in data use has become the marketing world’s new frontier. The rules of engagement have shifted: success is ...

Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. Marketing teams across Lagos, Nairobi, Cape Town, and Cairo are delivering hyper-personalised experiences that would make Silicon Valley giants envious. ...

https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your mood is down? You find it with 3Spotify. Set in the vibrant city of Lagos, this simple yet effective film ...

"Content is king, but engagement is queen, and the lady rules the house," proclaimed Mari Smith, one of social media's early pioneers. But in Lagos, Nairobi, and Cape Town, a new generation of creators is proving that authenticity is the ...

In today’s hyper-competitive landscape, winning consumer attention isn’t just about flashy ads or catchy slogans. It’s about understanding the human brain—and influencing decisions before they are even made. That’s where neuromarketing comes in, a field that merges neuroscience with marketing ...

Forget flashy ads and towering billboards—African brands are rewriting the playbook on customer engagement. In Accra, a QR code on a coffee cup launches a virtual journey to the Ethiopian highlands. In Nairobi, shoppers upcycle old clothes into runway-ready pieces. ...

https://youtu.be/-kRSRjKCBVs   Leadway Assurance continues to win more hearts with its "No Looseguard" campaign. No Looseguard, from Nigerian streets, means “don’t slack,” “stay sharp,” “don’t dull.” It’s everyday wisdom, the kind you hear in bus stops, markets, and group chats. ...

https://youtu.be/FlxDOXk_LtI ‘Cycle Breakers’ is a campaign dedicated to ensuring that both teenagers and parents are fully equipped to curb period stigma. The campaign builds on insights from questions and interactions received through its Lil-Lets Talk crowd-based platform to help facilitate ...

https://youtu.be/YG21tOF4xSM   Glenfiddich, the world’s most awarded single malt Scotch whisky, culminates its acclaimed Challengers Club film series with a powerful new instalment that closes the loop on its global narrative: the profound relationship between water, craftsmanship, and community. Shot ...