How African Marketers Are Winning the $1 Billion AI Revolution
Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. ...
Tag: Data-Driven Marketing
FIND YOUR MOOD by Spotify
https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your ...
How Data and AI Are Transforming Marketing Across Africa
In our recent webinar, Lanre Basamta, CEO and Co-founder of Optimus AI Labs, outlined how artificial intelligence and data analytics ...
How Data and AI are Transforming Marketing Across Africa: Insights from Industry Leaders
The African marketing landscape is undergoing a remarkable transformation. During our recent webinar, Lanre Basamta, CEO/Co-founder of Optimus AI Labs, ...
WATCH US by Showmax
https://youtu.be/kKV6fuP2Yac Watch Us by Showmax campaign leans heavily into each character's personal story and cultural context. It doesn’t feel ...
The Voice of the Ocean
https://youtu.be/YL7kZsg3Mq4 To celebrate the World Oceans Day, the Government of Cabo Verde, through the Ministry of the Environment, carried out ...
How Augmented Reality (AR) and Virtual Reality (VR) Are Changing the African Shopping Experience
As Africa’s digital economy continues to accelerate, immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) are beginning to ...
The Power of Neuromarketing: How African Businesses Can Influence Consumer Decision
In today’s hyper-competitive landscape, winning consumer attention isn’t just about flashy ads or catchy slogans. It’s about understanding the human ...
Case Study: How Flutterwave Uses Data-Driven Insights to Scale Digital Payments Across Africa
Flutterwave, one of Africa’s most prominent fintech companies, is leading the transformation of digital payments across the continent. Through strategic ...
AMTEC 2025: Empowering Africa’s Marketing Future Through Data, Technology & Collaboration
Marketing Analytics Africa (MAA) is proud to announce the 2025 edition of its flagship event—the Africa Marketing Technology & E-Commerce ...
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