To celebrate the World Oceans Day, the Government of Cabo Verde, through the Ministry of the Environment, carried out an awareness initiative aimed at the younger generations.
In this heartfelt campaign, Cabo Verde’s Ministry of the Environment didn’t just talk about ocean conservation, they made the sea speak. Here is why this campaign cuts through the noise:
By embedding Bluetooth earpieces in actual seashells, the campaign transformed passive listening into an immersive experience. Students didn’t just hear stats—they felt the ocean’s plea. This tactile approach bypasses lecture fatigue, making the message unforgettable.
Targeting schools in Praia leveraged two powerful forces: Peer influence (teens sharing QR-driven content) and digital-native behavior (instant social media amplification). The QR flyers acted as shareable souvenirs, extending reach beyond classrooms.
The genius lies in personifying the ocean, a silent victim given literal voice which triggers empathy, urgency and agency.
To celebrate the World Oceans Day, the Government of Cabo Verde, through the Ministry of the Environment, carried out an awareness initiative aimed at the younger generations.
In this heartfelt campaign, Cabo Verde’s Ministry of the Environment didn’t just talk about ocean conservation, they made the sea speak. Here is why this campaign cuts through the noise:
By embedding Bluetooth earpieces in actual seashells, the campaign transformed passive listening into an immersive experience. Students didn’t just hear stats—they felt the ocean’s plea. This tactile approach bypasses lecture fatigue, making the message unforgettable.
Targeting schools in Praia leveraged two powerful forces: Peer influence (teens sharing QR-driven content) and digital-native behavior (instant social media amplification). The QR flyers acted as shareable souvenirs, extending reach beyond classrooms.
The genius lies in personifying the ocean, a silent victim given literal voice which triggers empathy, urgency and agency.
Credits
Advertisement Agency: Mantra, Portugal
Brand: Cape Verde Government
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