Insights

Africa is at a demographic turning point, with Generation Z (born 1997–2012) and Generation Alpha (born 2013–2025) emerging as the continent’s most powerful consumer segments....

Africa is renowned for its rich cultural diversity. With over 1.4 billion people speaking more than 2,000 languages and representing thousands of ethnic groups, marketing...

Marketing Analytics Africa is excited to present the Marketing Masterclass: 2025 Marketing Trends – How to Stay Ahead as an African Marketer. This exclusive online...

Sub-Saharan Africa’s economic trajectory has been shaped by significant challenges, including overreliance on volatile commodity prices, governance issues, and slow recovery from global disruptions like...

In the modern age of information, data is more than just numbers, it is the lifeblood of informed decision-making. For businesses across Africa, the ability...

Artificial Intelligence (AI) is no longer a futuristic concept; it is shaping industries worldwide, and marketing is no exception. Globally, AI is driving personalization, efficiency,...

The business world in 2025 will be defined by transformation, innovation, and new consumer realities. The key to thriving in this evolving landscape lies in...

As we step into 2025, businesses across Africa and beyond are gearing up for a year of growth and transformation. But the key to success...

Africa’s population is undergoing rapid changes that are transforming consumer markets. Factors such as population growth, urbanization, and a youthful age structure are creating new...

As we move into 2025, African markets are undergoing a rapid transformation fueled by youthful demographics, technological innovations, and shifting consumer behaviours. For businesses looking to...