The Importance of Data-Driven Marketing for SMEs
Imagine, for a moment, a small tailoring business in Lagos. Let’s call it Ayo’s Couture. For years, Ayo had run her shop the traditional way—word...
Introducing MAA: Empowering African Businesses with Data-Driven Marketing
In the fast-changing digital world of today, having access to data is crucial for successful marketing. However, African businesses have frequently encountered challenges in obtaining...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.