Zambezi Lager’s TV spot isn’t just an ad, it’s a cultural manifesto in 30 seconds.
By anchoring the brand in Zimbabwe’s landscape (the wild, open outdoors) and iconography (the mighty river), Zimbabwe’s Own Lager campaign owns national pride without clichés. It transforms beer from a product to a passport, each sip becoming an experiential journey.
Like wine brands touting vineyard origins, Zambezi Lager borrows luxury marketing tactics for beer. This isn’t just branding, it’s cultural appropriation in reverse. While global beers push universality, Zambezi Lager doubles down on what only Zimbabwe can claim.
Credits
Advertisement Agency: Shift Engage
Brand: Zambezi Lager
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