Tag: African Business Insights

The Data, Wellness, and Localisation Strategies Winning Today’s FMCG Landscape The consumer packaged goods landscape has experienced a profound shift in market dynamics. For consecutive quarters, global fast-moving consumer goods (FMCG) growth was artificially inflated by price increases, a defensive ...

De Beers just paused production at Venetia, its flagship South African mine, for two years. Rough diamond prices are down roughly 50% from their 2022 peak. A company that has spent a century controlling global diamond supply and invented "a ...

Last year, a young Nairobi-based software engineer refused to buy from a fast-fashion retailer because the brand wouldn't disclose its labour practices. That same week, a small family business in Lagos pivoted to selling refurbished goods instead of new imports. ...

Most African Brands Are Watching Their Competitors And Still Losing to Them Here is an uncomfortable truth: the brands doing the most competitor monitoring in Africa are not always the ones winning market share. Walk into any marketing meeting in ...

Every year, marketing teams across Africa sit down to set their annual goals. And every year, a version of the same conversation plays out in boardrooms, strategy off-sites, and budget meetings. We hear things like, “Let's grow our social following ...

Recent data shows that nearly six in ten (about 60%) Nigerian shoppers switched brands in the past year due to pricing pressures, a trend that continues to shape spending patterns heading into 2026. This insight underscores a broader evolution in ...

https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your mood is down? You find it with 3Spotify. Set in the vibrant city of Lagos, this simple yet effective film ...

https://youtu.be/ImkEltuLUi8   Zambezi Lager’s TV spot isn’t just an ad, it’s a cultural manifesto in 30 seconds. By anchoring the brand in Zimbabwe’s landscape (the wild, open outdoors) and iconography (the mighty river), Zimbabwe's Own Lager campaign owns national pride ...

https://youtu.be/RfGPIa1CjEI   Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not just managed but 'trained' like a champion. Why does this ad stand out for us? By adopting the energy of ...

https://youtu.be/kKV6fuP2Yac   Watch Us by Showmax campaign leans heavily into each character's personal story and cultural context. It doesn’t feel forced or corporate; instead, it frames Showmax as part of a lifestyle rather than as a brand trying too hard ...