In Nigeria, mealtime goes beyond food; it’s about taste, friendship, connection, and an endless refreshment.
While many naturally reach for water or soft drinks, Star Radler spotted a unique opportunity: to own the mealtime occasion. With its perfect blend of beer and zesty fruit flavour at just 2% alcohol, Star Radler was made to pair beautifully with any dish.
The challenge? Changing the habit of overlooking beer at mealtimes. The insight? Nigerians love drinks that make their meals pop, and once they discover the right one, it becomes a staple.
More than just advertising, this ad is a cultural shift, turning ordinary meals into moments worth savouring. Star Radler became the refreshing, flavourful companion every plate deserves.
Because when good food meets the crisp taste of Star Radler, every meal hits differently.
Credits
Brand: Star Radler
Ad Agency: Insight Publicis
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