Tag: African Business Growth

Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. Marketing teams across Lagos, Nairobi, Cape Town, and Cairo are delivering hyper-personalised experiences that would make Silicon Valley giants envious. ...

https://youtu.be/ImkEltuLUi8   Zambezi Lager’s TV spot isn’t just an ad, it’s a cultural manifesto in 30 seconds. By anchoring the brand in Zimbabwe’s landscape (the wild, open outdoors) and iconography (the mighty river), Zimbabwe's Own Lager campaign owns national pride ...

https://youtu.be/RfGPIa1CjEI   Nedbank’s #GetMoneyFit campaign redefines banking communication by framing financial discipline as an athletic pursuit, where money is not just managed but 'trained' like a champion. Why does this ad stand out for us? By adopting the energy of ...

https://youtu.be/kKV6fuP2Yac   Watch Us by Showmax campaign leans heavily into each character's personal story and cultural context. It doesn’t feel forced or corporate; instead, it frames Showmax as part of a lifestyle rather than as a brand trying too hard ...

https://youtu.be/YL7kZsg3Mq4 To celebrate the World Oceans Day, the Government of Cabo Verde, through the Ministry of the Environment, carried out an awareness initiative aimed at the younger generations. In this heartfelt campaign, Cabo Verde’s Ministry of the Environment didn’t just ...

https://youtu.be/-kRSRjKCBVs   Leadway Assurance continues to win more hearts with its "No Looseguard" campaign. No Looseguard, from Nigerian streets, means “don’t slack,” “stay sharp,” “don’t dull.” It’s everyday wisdom, the kind you hear in bus stops, markets, and group chats. ...

Imagine being able to see tomorrow’s business challenges today — and being ready before they even arrive. In Africa’s rapidly shifting economy, where digital adoption is rewriting the rules of competition, the businesses that predict customer needs, market shifts, and ...

https://youtu.be/FlxDOXk_LtI ‘Cycle Breakers’ is a campaign dedicated to ensuring that both teenagers and parents are fully equipped to curb period stigma. The campaign builds on insights from questions and interactions received through its Lil-Lets Talk crowd-based platform to help facilitate ...

The African business landscape is evolving at an unprecedented pace. From AI-driven analytics to blockchain-powered transactions, technological advancements are reshaping the way brands connect with consumers. Yet, many African businesses, especially small and medium-sized enterprises (SMEs), struggle to keep up. ...

In the past decade, the way businesses market to their customers has undergone a massive transformation, thanks largely to the rise of mobile technology. This shift is especially evident in Africa, where mobile phones have become more than just communication ...