Attributing Marketing Impact: Unlocking the Power of Marketing Analytics for African SMEs
Nigeria has over 600,000 small-scale retailers, mostly food stores, and these account for 97% of the Nigerian retail sector’s annual ...
Tag: marketing analytics
Unpacking the Buying Habits of African Consumers
Africa is rapidly emerging as one of the world’s most dynamic consumer markets. With a population exceeding 1.4 billion across ...
Why Data-Driven Marketing Matters
In Africa's rapidly changing business environment, data-driven marketing is becoming essential for the growth of small and medium enterprises (SMEs). ...
How to Build a Data-Driven Marketing Strategy for Your Business
Introduction In today’s highly competitive business environment, leveraging data has become crucial for success. In Africa, where businesses are navigating ...
Introducing MAA: Empowering African Businesses with Data-Driven Marketing
In the fast-changing digital world of today, having access to data is crucial for successful marketing. However, African businesses have ...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.