This KFC’s Democracy Day campaign brilliantly merges civic pride with consumer psychology and we think it stands out as an example of cultural marketing done right.
The campaign features the key message: “freedom of choice.”
By presenting options like a ballot, the ad triggers decision-making urgency and subtly upsells by letting viewers compare sizes, potentially choosing larger buckets. While many brands avoid political-adjacent themes, KFC stays neutral by focusing on choice, a universal democratic value.
Credits
Advertisement Agency: DMTCAgency
Brand: KFC Nigeria
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