Watch Us by Showmax campaign leans heavily into each character’s personal story and cultural context.
It doesn’t feel forced or corporate; instead, it frames Showmax as part of a lifestyle rather than as a brand trying too hard to sell itself. That authenticity resonates deeply with audiences who crave realness over generic storytelling. The visuals are dynamic, stylish, and very local: scenes from Johannesburg streets, music studio shots, nightlife vibes.
This star-studded Showmax ad features Grammy winner Tyla; fashion icon Laduma Ngxokolo, founder of the MaXhosa Africa luxury knitwear brand; and Bayanda Walaza, the double 100 and 200m U20 world champion sprinter, as well as amapiano pioneer Kabza de Small and street artist Karabo Poppy.
Credits
Brand: Showmax
Advertising Agency: Ogilvy South Africa
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