Insprational

Most African Brands Are Watching Their Competitors And Still Losing to Them Here is an uncomfortable truth: the brands doing the most competitor monitoring in...

Every year, marketing teams across Africa sit down to set their annual goals. And every year, a version of the same conversation plays out in...

What if I told you that most content calendars are little more than digital junk drawers? They are what I love to call “a collection...

Every year, as March arrives, something predictable happens across African brand accounts. Profile pictures gain a purple tint. Carousels feature headlines such as 'Celebrating the...

Recent data shows that nearly six in ten (about 60%) Nigerian shoppers switched brands in the past year due to pricing pressures, a trend that...

Are you spending ₦500,000+ monthly on social media marketing but don't know if your 1% engagement rate is good or terrible? You're not alone. For...

From Lagos to Johannesburg, where African CMOs are discovering that the measurement frameworks built for mature Western markets often mislead rather than illuminate in African...

In a continent where consumers are more connected than ever but also more cautious about how their personal information is handled, transparency in data use...

The African startup ecosystem is booming. Tech startups have raised over $1 billion between January and May 2025, representing a 40% increase compared to the...

A standout example comes from the Shoprite Group, Africa’s largest retailer, whose award-winning Xtra Savings programme recently scooped Best Programme of the Year, Retail at...