Beyond Vanity Metrics: The KPIs African CMOs Should Actually Track
From Lagos to Johannesburg, where African CMOs are discovering that the measurement frameworks built for mature Western markets often mislead rather than illuminate in African...
Insprational
How to Build a Transparent Data Strategy That Converts
In a continent where consumers are more connected than ever but also more cautious about how their personal information is handled, transparency in data use...
What African Consumers Think About Data Collection.
The African startup ecosystem is booming. Tech startups have raised over $1 billion between January and May 2025, representing a 40% increase compared to the...
How Privacy-First Marketing Is Building Brand Trust in Africa
A standout example comes from the Shoprite Group, Africa’s largest retailer, whose award-winning Xtra Savings programme recently scooped Best Programme of the Year, Retail at...
The AI Campaign Blueprint: From Insight to Activation in African Markets
While marketing executives across Africa debate whether AI is ready for their markets, forward-thinking brands are already using it to capture significant competitive advantages. The...
How African Marketers Are Winning the $1 Billion AI Revolution
Picture this: It's 2030, just five years from now. Africa's economy has been transformed by a $1 billion AI revolution. Marketing teams across Lagos, Nairobi,...
From Insight to Action: The AI Marketing Revolution Transforming Africa
Africa stands at the precipice of a technological revolution that promises to reshape how businesses connect with consumers across the continent. In a recent groundbreaking...
FIND YOUR MOOD by Spotify
https://youtu.be/A7cPlyTYLvY Music is a universal language. It nourishes the soul and lifts the spirit. What do you do when your mood is down? You find...
Cross-Border Campaigns with AI: Lessons from Pan-African Brands
Imagine launching a marketing campaign that seamlessly adapts to 54 different countries, speaks hundreds of languages, and respects vastly different cultural nuances, all while maintaining...
Real-Time Marketing with AI: How African Brands Are Responding Faster
Picture this: It’s 6 AM in Lagos, and a local football team scored a dramatic victory. Within minutes, a Nigerian fintech company has already launched...
Marketing Analytics Africa Limited enables companies to optimise their marketing ROI through expert analysis, proprietary models, and localised insights.